Designers

FLANNEL

Award winning Australian designer Kristy Lawrence has always had a definite design ethos and in her new label, Flannel, has found the perfect medium to translate her vision into a signature range of fashion and home wares.
A designer who is happier on the beach with her children than on the runway for her latest collection, her signature Flannel label is about lifestyle, about family, about effortless elegance and pared back style.
Summers spent growing up on the beaches south of the Western Australian capital of Perth, instilled an early appreciation for comfort, for simple luxury and natural beauty, which is very much reflected in her choice of fabrics and materials and in her desire to create a lifestyle range that is as relaxed and effortless as it is beautiful.
In 2007 Kristy began her new “family” business and was joined by sisters Brooke, Anna and Cath, who added their expertise in sales, marketing and production.
The success of the initial capsule Flannel collection combining luxury with casual. Fine silks with lace trims, slips and shorts in embroidered cottons and delicate hand knits in a palette of milk and cream, was immediate.
Two Flannel concept stores opened in Perth in 2007 in quick succession to meet growing consumer demand and were followed by the opening of a Sydney flagship store in the boutique village of Woollahra.
Each store is unique and housed variously in an old art gallery, corner store and butcher shop and with their white washed walls and vintage architectural flair, they reflect Flannel’s chic bohemian personality.
Flannel’s Summer collection was premiered at 2009’s Rosemount Australian Fashion Week where the positive reaction was instantaneous.
Flannel stood out immediately in an industry full of imitation and mass production with its hand crafted focus and attention to fine detail, with inspiration drawn not from following others but from a woman glimpsed in the street, a look, a gesture, a vision.
The Western Australian born label was catapulted into the spotlight after being awarded Fashion Week’s Rising Rock Star by an international panel of fashion designers and judges.
The judging panel were impressed by the label’s understated European styling and high production values declaring “that was so beautiful, so beautifully put together, that we thought we can’t leave it in Australia, it is export quality fashion that is incredible for the Australian market”.
Kristy returned from an extremely successful trip to the US with Agency and PR representation, floor space in Fred Segal Fun and an invitation to show as a premier designer at Coterie in New York.
Flannel is now stocked on the shelves of prestigious stores worldwide.
From its earliest incarnation Flannel has been about creating and sharing the things Kristy loves to have 
around her.

Email

www.flannel.com.au

Stockists

  • INTERNATIONAL

    QuestionAir – Wimbledon Village,London
    Question Air – Notting Hill, London W11 2SE, www.question-air.com
    BLU – Stanmore, Middlesex
    Feather & Stitch – Chelsea, London
    Feather & Stitch – Richmond, London www.featherandstitch.com
    11th Moon – Laguna California
    Fiori – San Gabriel, California
    Ultimo – Vittore, Italy
    ZeZe Duarte – Brazil
    Diane Firsten – Cincinatti, Ohio and Palm Beach Florida
    Carol & Co – New York
    Abejus – Texas
    Agiemme – Lake Como Italy
    Katia – Houston Texas
    Katherine Tess – New York
    Fred Segal Fun – LA
    Sauce – Dubai

    FLANNEL STORES
    Woollahra NSW
    Cottesloe WA
    South Perth WA

    NATIONAL

    NEW SOUTH WALES
    Directions
    Pond
    La Luna Boutique
    Desordre
    Plume at Thirroul
    Pisces Boutique
    Island Luxe
    The White Place
    Moochinside
    Mrs Watson
    Leaf 2
    Scissor Paper Cloth

    SOUTH AUSTRALIA
    Denim Inequity
    One Rundle Trading

    QUEENSLAND
    Kova
    Secret Wardrobe
    Zali Boutique

    VICTORIA
    Pink Carousele
    Coco&Co
    Syrup
    Pearl Rock
    Kitty K
    RPM

    WESTERN AUSTRALIA
    Bather Bar Swim & Resort
    Milc Homewares
    Anfi Margaret River
    Department
    Finity
    Luxe Woman
    Periscope
    Indianic Ocean
    Riccarda Dalkeith
    Riccarda Albany
    Sisters of Subiaco
    ACT
    Momento Dezigns

    TASMANIA
    Luxe
    Homebody
    NEW ZEALAND
    Tuberose